From "Move Fast" to "Ship Crap": When Speed Eats Quality

Sun, 15 Feb 2026 00:00:00 +0000

We were standing right on the edge of the cliff… and decided to take a big step forward.

For years, “move fast” has been sold to us as an unquestionable virtue. The problem is that, in far too many teams, it’s been translated into “ship crap”: ship fast, break things… and then spend months trapped in technical debt, bugs, angry customers, and general frustration.

In this article I want to show you how bad metrics (OKRs, velocity, “features per quarter”) are pushing a lot of products over the edge—and what you can do about it, because it’s not all doom and gloom.

Velocity on I am Lino

From "Move Fast" to "Ship Crap": When Speed Eats Quality